images courtesy of brooksrunning.com
now that i'm a brooks, it would make sense to subscribe to the brooks running state-of-mind--run happy--if i wasn't already a running fan of the name and company. they're like subaru: they came up with a catchy, fun and relate-able campaign to buy into (see a number of the "love: it's what makes a subaru, a subaru" ads here.) and people are eating it up. myself included.